Research Interests
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"Turning Questions Into Knowledge – Research Is My Passion"
My research interests focus on the areas of Sustainability and Green Consumer Behavior, Digital Consumer Behavior, Behavioral Insights into Climate Action, Technological Adoption and Consumer Psychology. I am open to collaborating on innovative research opportunities or contributing to research groups exploring these dynamic areas.
Publications
The study titled "How Product Personalization Influences Consumer Attitudes" has been selected for publication at the 7th International Conference on Business Research (ICBR 2024)
Research Experience
How Data-Driven Marketing Leverages Psychological Motivations to Shape Trendsetting Behavior - Ongoing
I am conducting individual research on consumer trend analysis to explore purchase patterns, online engagement, and psychological motivations. The study also introduces frameworks to measure the impact of marketing campaigns on trend creation and adoption.
How does Personalization of Products Affect Consumers' Attitudes Towards the Product - Completed
Under the supervision of Dr. Leelanga Senevirathne at the University of Moratuwa, Sri Lanka, I conducted research using a deductive approach with survey and experimental methodologies. The study included measuring psychometric variables, offering insights into behavioral and cognitive patterns.
Manipulation Tactics & Consumer Behaviour - Completed
Under the guidance of Dr. Leelanga Senevirathne at the University of Moratuwa, Sri Lanka, I conducted a literature review on manipulation tactics and consumer behavior using the SOR model, examining how stimuli influence psychological states and drive consumer responses.
Research Expertise
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